I know I have touched the area of corporate video production in the previous blog post, but the interest of producing videos are increasing here on Costa del Sol and Marbella and with the recent video produced, I thought it was in place to create another post and show the video.
Corporate Video Production Marbella with Aquapool Spas
Aquapool Spas in Marbella, the biggest spa and hot tub dealer on the Costa del Sol, contacted me recently because they were looking for a video production company to produce their corporate video.
Watch the result here (Corporate video production Marbella:
Importance of corporate video production
The importance of corporate video production is probably much higher than many companies think and why is that?
A creatively crafted corporate video can help to showcase your company profile along with the services and products. An introduction to the team and the owners, presenting themselves and the spirit of the company. The passion, the atmosphere, the interacting between the employees… It is an affected way to reach more clients and customers, create the best impression of your brand and products.
Top Corporate video tips for your next production
- Start with a brainstorm.
- Focus on the benefits for your customer.
- Focus on the USPs – Unique Selling Points.
- Perfect the script or storyboard.
- Set the pace and build to an inspiring conclusion.
- What are the take aways – what can the viewer learn from this video?
- Pair your ideas with strong visuals.
- Share your video using the right channels – LinkedIn, Website integration, YouTube, Facebook, Instagram, IGTV, Influencers, Email Marketing
What is a corporate video?
Corporate video refers to any type of non-advertisement based video content created for and commissioned by a business, company, corporation, or organisation. Today, the vast majority of corporate video content is hosted online and is published on the company’s website page and distributed through social media or email marketing.
Corporate video content is targeted towards that company’s core selling demographics or internal employees. Corporate video production is frequently the responsibility of a marketing director or corporate communications manager. Examples of corporate video include Corporate overview videos, staff training and safety videos, promotional/brand films, investor relations and shareholder videos, market updates, product videos, executive proposal videos, and customer testimonial videos.
As video becomes a more integral part of a company’s communication strategy, often companies will release corporate videos with press release announcements, newsletters and other forms of communication to bolster the message reach and effectiveness.
Corporate Video Production companies leverage a company’s marketing material, guidance from their communication director, and content specific copy to produce a corporate video. The time and scale of a corporate video production can vary greatly based on complexity and messaging. Some corporate videos may use only minimal crew and basic equipment, while others elect for higher quality content and contract with corporate video production specialists whose core focus is on creating B2B corporate video content.
Video content has become a significant ranking factor for search engine optimisation from search engines such as Google, Yahoo and Bing and as a result more companies are electing to create corporate video content for their websites.
Aquapool Spas wanted a video that reflected the DNA in the company, that it’s a fun product and the team is extremely professional, friendly and with a high level of service.
We also wanted to add some nice b-roll with bubbles and an overall view of the whole concept and magnitude of the company.
Corporate video production is fun
One of the biggest advantages producing corporate videos is that they are a fun way to visually showcase the businesses. It doesn’t have to be high-pressure advertising or a Hollywood production, nobody expects that from the video. Videos remind people that the company is run by people who share similar values and beliefs.
Behind the scenes of the video shoot
Why choose Goltermann Design for your Corporate video Production in Marbella or the Costa del Sol
We do it the right way, with creativity, experience, passion and professionalism
Striving to not only fulfil your specific needs, but surpass them.
Goltermann Design is specialised in video production, working creatively with visual content creation giving power to video marketing strategies with more than 10 years background.